2012871

9781403906823

Marketing Mind Prints

Marketing Mind Prints
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  • ISBN-13: 9781403906823
  • ISBN: 1403906823
  • Publication Date: 2004
  • Publisher: Palgrave Macmillan

AUTHOR

Kitchen, Philip J.

SUMMARY

By "marketing mind prints," this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own "mind print"--in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific "mind print," and to consider how and in what ways the print can be incorporated or developed within their own business.Kitchen, Philip J. is the author of 'Marketing Mind Prints', published 2004 under ISBN 9781403906823 and ISBN 1403906823.

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