225121
9780131405479
In the dynamic environment in which marketers perform, customer tastes are constantly changing. This textbook shows students how to integrate customer awareness and information technology into the marketing decision process. This second edition has been significantly updated and includes a new chapter on product decisions.Winer, Russell S. is the author of 'Marketing Management', published 2003 under ISBN 9780131405479 and ISBN 0131405470.
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