Marketing Management is an essential textbook for all marketing students learning about how marketing techniques are applied in the real world of marketing. This marketing textbook also focuses on how different firms manage their marketing activities and resources. Key marketing management concepts are presented via excellent content and case studies. Good quality cheap marketing textbooks like this are available to buy or rent by semester from our online site.
Kevin Lane Keller is the author of 'Marketing Management (14th Edition)', published 2011 under ISBN 9780132102926 and ISBN 0132102927.
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