6103118

9780136009986

Marketing Management
Marketing Management
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  • ISBN-13: 9780136009986
  • ISBN: 0136009980
  • Edition: 13
  • Publication Date:
  • Publisher: Prentice Hall

AUTHOR

SUMMARY

This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.Kotler, Philip is the author of 'Marketing Management', published 2008 under ISBN 9780136009986 and ISBN 0136009980.

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