Marketing Leadership in Hospitality and to

Marketing Leadership in Hospitality and to
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  • ISBN-13: 9780132447430
  • ISBN: 0132447436
  • Edition: 4
  • Publication Date: 2006
  • Publisher: Not Avail


Shoemaker, Stowe


Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.Shoemaker, Stowe is the author of 'Marketing Leadership in Hospitality and to', published 2006 under ISBN 9780132447430 and ISBN 0132447436.

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