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9780029190906

Marketing Imagination

Marketing Imagination
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  • ISBN-13: 9780029190906
  • ISBN: 0029190908
  • Publication Date: 1986
  • Publisher: Simon & Schuster

AUTHOR

Levitt, Theodore, Levitt, I. M.

SUMMARY

Theodore Levitt is Editor of the Harvard Business Review and Edward W. Carter Professor of Business Administration at the Harvard Business School. One of the most widely read and respected figures in marketing, he is a four-time winner of the annual McKinsey Award for the best article in the Harvard Business Review.Levitt, Theodore is the author of 'Marketing Imagination', published 1986 under ISBN 9780029190906 and ISBN 0029190908.

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