Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.Gilley, Jerry W. is the author of 'Marketing Hrd Within Organizations Enhancing the Visibility, Effectiveness, and Credibility of Programs' with ISBN 9781555424022 and ISBN 1555424023.
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