1171939
9781555424022
Marketing Hrd Within Organizations Enhancing the Visibility, Effectiveness, and Credibility of Programs
by Gilley, Jerry W., Eggland, Steven A.
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About this item
- Condition: Good
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Product details
- ISBN-13: 9781555424022
- ISBN: 1555424023
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.Gilley, Jerry W. is the author of 'Marketing Hrd Within Organizations Enhancing the Visibility, Effectiveness, and Credibility of Programs' with ISBN 9781555424022 and ISBN 1555424023.
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