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34353380

9783834927606

Marketing: Grundlagen marktorientierter Unternehmensfhrung. Konzepte - Instrumente - Praxisbeispiele (German Edition)

Marketing: Grundlagen marktorientierter Unternehmensfhrung. Konzepte - Instrumente - Praxisbeispiele (German Edition)

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Product details

  • ISBN-13: 9783834927606
  • ISBN: 3834927600
  • Edition: 11., überarb. u. erw. Aufl. 2012
  • Publication Date: 2011
  • Publisher: Gabler Verlag

AUTHOR

Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg

SUMMARY

Heribert Meffert is the author of 'Marketing: Grundlagen marktorientierter Unternehmensfhrung. Konzepte - Instrumente - Praxisbeispiele (German Edition)', published 2011 under ISBN 9783834927606 and ISBN 3834927600.

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