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Edition: 2 Sub
Publication Date: 1996
A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students.David Rados is the author of 'Marketing for Nonprofit Organizations', published 1996 under ISBN 9780865692541 and ISBN 0865692548.
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