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9780131330887

Marketing Ethics Cases And Readings

Marketing Ethics Cases And Readings
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  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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  • ISBN-13: 9780131330887
  • ISBN: 0131330888
  • Publication Date: 2006
  • Publisher: Prentice Hall

AUTHOR

Murphy, Patrick E., Laczniak, Gene R.

SUMMARY

1. Introduction to Ethics "Ethical Reasoning and Marketing Decisions," Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie and Thomas A. Klein…………………………….. 2. Contemporary Readings in Marketing Ethics "Contempt of Customer: It's a Real Crime," Seth Godin……………………… "KidNabbing," Melanie Wells………………………………………………… "Dangerous Terrain: As ATVs Take Off in Sales, Deaths and Injuries Mount," John J. Fialka………………… "First the target was tobacco. Then burgers. So how has Big Alcohol stayed out of the lawyers sights?" Adam Jones………………………………………………… "When Does a Gift Become a Bribe?" Kirk Davidson……………………………. "The Wal-Mart You Don't Know: Why Low Prices Have a High Cost," Charles Fishman…………………………………… "A Matter of Trust," Jennifer Gilbert……………………………………………. 3. Short Cases "Toy Wars," Manuel Velasquez………………………………………………… Analysis of Toy Wars, Patrick E. Murphy……………………………………… "Toy Wars: The Rest of the Story," Ron Nahser………………………………… "Cookie Case," Catherine Hart…………………………………………………. "Making it Up," Raymond Keyes………………………………………………. "Krombacher-Save Nature, Drink Beer," Eva Barcikowski and Johannes Brinkmann……………………………………… "Ethics of Selling Violent Video Games," Trevor Prouty……………………… "Abercrombie & Fitch," Meg Connelly………………………………………… "Can Short Skirts Sell Software?" Lori Lepp Corbett…………………………. "Wave Runner," John A. Weber……………………………………………….[read more]

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