Comments: How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry. Num Pages: 320 pages, Illustrated. BIC Classification: TTVC. Category: (U) Tertiary Education (US: College). Dimension: 245 x 193 x 17. Weight in Grams: 670. . 2008. 1st Edition. Paperba
Comments: Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
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Publisher: Elsevier Science & Technology Books
McCabe, Scott, Lashley, Conrad
This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet.McCabe, Scott is the author of 'Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases' with ISBN 9780750682770 and ISBN 0750682779.
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