Marketing Communications An Integrated Approach

Marketing Communications An Integrated Approach
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  • ISBN-13: 9780749442651
  • ISBN: 0749442654
  • Edition: 4
  • Publication Date: 2004
  • Publisher: Kogan Page Ltd


Smith, Paul R., Taylor, Jonathan


PR Smith is now a senior examiner for the CIM's new eMarketing Award. The MD of Multimedia Marketing.Com, he is much sought after as an international speaker and contributor to the marketing press Jonathan Taylor lectures in marketing at London Metropolitan University and is Chairman of VisionpointSmith, Paul R. is the author of 'Marketing Communications An Integrated Approach', published 2004 under ISBN 9780749442651 and ISBN 0749442654.

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