Marketing Channels - Louis W. Stern - Hardcover - 3rd ed

The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service--both for the end-users they serve and the organizations that comprise them.Stern, Louis W. is the author of 'Marketing Channels - Louis W. Stern - Hardcover - 3rd ed' with ISBN 9780135571583 and ISBN 0135571588.