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9780131913462

Marketing Channels
Marketing Channels
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  • ISBN-13: 9780131913462
  • ISBN: 0131913468
  • Edition: 7
  • Publication Date:
  • Publisher: Prentice Hall

AUTHOR

SUMMARY

"I think the author's writing style is very readable, understandable, and it is the appropriate level for my students." --Northern Arizona University reviewer " [Marketing Channels is] up to date from a theoretical perspective....I found it stimulating and challenging." --Southern Illinois University reviewer "I found the writing very clear and well done. It is appropriate for college students and the examples are interesting and apropos." -- Quinnipiac University reviewer "Strength of this book is that it is the definitive book on the subject matter...it provides the most thorough information that any book on the market." --Indiana State University reviewerCoughlan, Anne is the author of 'Marketing Channels', published 2006 under ISBN 9780131913462 and ISBN 0131913468.

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