Marketing Blueprint

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.Topics covered include: The formulation of marketing strategies Market segmentation Targeting, positioning and buyer behavior The marketing mix Production management Promotion and distribution The implementation and control of marketing plans Including brief case studies and examples drawn from European organizations, The Marketing Blueprint is particularly appropriate for MBA and post-experience courses on which students are not marketing specialists but need a comprehensive introduction to the subject. It is also a valuable revision aid for marketing examination students.Ennew, Christine T. is the author of 'Marketing Blueprint' with ISBN 9780631187158 and ISBN 0631187154.