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Publication Date: 2005
Publisher: Palgrave Macmillan
Walters, David, Halliday, Michael
This text explores in great depth marketing decisions that have implications for financial management. It illustrates how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.Walters, David is the author of 'Marketing And Financial Management New Economy - New Interfaces', published 2005 under ISBN 9781403940971 and ISBN 1403940975.
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