1171696
9780131509702
Marketing and Entrepreneurship in Smes An Innovative Approach
by Carson, David, Cromie, Stanley, Hill, Jimmy
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- Condition: Good
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Product details
- ISBN-13: 9780131509702
- ISBN: 0131509705
- Publisher: Prentice Hall PTR
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SUMMARY
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.Carson, David is the author of 'Marketing and Entrepreneurship in Smes An Innovative Approach' with ISBN 9780131509702 and ISBN 0131509705.
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