Comments:ALTERNATE EDITION: INTERNATIONAL Edition. Identical content as the US version, only printed in softcover at a discount. Originally intended for use in forign markets but imported back due to high demand created by rising textbook prices. Legal, safe, and smartest option! Satisfaction Guaranteed. Orders ship (from the US) same or next business day w/ tracking
Comments: Moderate cover and page wear from being handled and read. Accessories or dust jacket may be missing. Could be an ex-library copy that will have the stickers and or marking of the library. Some textual or margin notes and possibly contain highlighting.
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Publication Date: 2002
Publisher: Prentice Hall
Armstrong, Gary, Kotler, Philip
Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.Armstrong, Gary is the author of 'Marketing An Introduction', published 2002 under ISBN 9780130351333 and ISBN 0130351334.
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