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Comments: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Publication Date: 2002
Publisher: Prentice Hall
Armstrong, Gary, Kotler, Philip
Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.Armstrong, Gary is the author of 'Marketing An Introduction', published 2002 under ISBN 9780130351333 and ISBN 0130351334.
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