Comments:ALTERNATE EDITION: INTERNATIONAL Edition. Identical content as the US version, only printed in softcover at a discount. Originally intended for use in forign markets but imported back due to high demand created by rising textbook prices. Legal, safe, and smartest option! Satisfaction Guaranteed. Orders ship (from the US) same or next business day w/ tracking
Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).
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Publication Date: 2002
Publisher: Prentice Hall
Armstrong, Gary, Kotler, Philip
Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.Armstrong, Gary is the author of 'Marketing An Introduction', published 2002 under ISBN 9780130351333 and ISBN 0130351334.
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