Comments:ALTERNATE EDITION: INTERNATIONAL Edition. Identical content as the US version, only printed in softcover at a discount. Originally intended for use in forign markets but imported back due to high demand created by rising textbook prices. Legal, safe, and smartest option! Satisfaction Guaranteed. Orders ship (from the US) same or next business day w/ tracking
Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.
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Publication Date: 2002
Publisher: Prentice Hall
Armstrong, Gary, Kotler, Philip
Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.Armstrong, Gary is the author of 'Marketing An Introduction', published 2002 under ISBN 9780130351333 and ISBN 0130351334.
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