Gary Armstrong and Philip Kotler wrote Marketing: An Introduction, Student Value Edition. Used copies couldn't be easier to buy now, thanks to our buyback policy that brings previously owned text books onto our website. The book was published by Prentice Hall and released in 2012. This is the 11th edition thus far and it means you should update your copy even if you already own it. Sell back the one you have and buy Marketing: An Introduction, Student Value Edition online here now. With great deals and superbly affordable offers to take advantage of, you can be sure of getting the best text books.
Gary Armstrong is the author of 'Marketing: An Introduction, Student Value Edition (11th Edition)', published 2012 under ISBN 9780132744171 and ISBN 0132744171.