This textbook offers a definitive guide to the key marketing concepts and how they are best delivered in a customer focused environment. It provides current information on new marketing ideas and implementation through a series of lively and effective case studies and examples. Students can take much from this book that will give them the tools for success in real world practice. We offer this and a variety of good quality cheap marketing textbooks that you can choose to either buy or rent.
Gary Armstrong is the author of 'Marketing: An Introduction (11th Edition)', published 2012 under ISBN 9780132744034 and ISBN 0132744031.