2012818
9780538440967
Marketing
by Burrow, James L.
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About this item
- Condition: Like New
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- Comments: Unused! Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Slight shelf wear. Contents Unused. Like New.
Product details
- ISBN-13: 9780538440967
- ISBN: 0538440961
- Edition: 2
- Publication Date: 2005
- Publisher: Thomson Learning College
AUTHOR
SUMMARY
Why settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world'integrated, strategic, always changing. Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet, ethics, and cross-curricular links have all been enhanced in this edition. The complete MARKETING Second Edition package provides lesson plans, video, technology, and online resources on the Xtra! Web Site.Burrow, James L. is the author of 'Marketing', published 2005 under ISBN 9780538440967 and ISBN 0538440961.
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