Comments:ALTERNATE EDITION: This is a teacher's edition textbook. May not contain access codes or supplementary material. 2nd day shipping available, ships same or next business day.This is the U.S. student edition as pictured unless otherwise stated.
This textbook offers a definitive guide to the key marketing concepts and how they are best delivered in a customer focused environment. It provides current information on new marketing ideas and implementation through a series of lively and effective case studies and examples. Students can take much from this book that will give them the tools for success in real world practice. We offer this and a variety of good quality cheap marketing textbooks that you can choose to either buy or rent.
Gary Armstrong is the author of 'Marketing: An Introduction (11th Edition)', published 2012 under ISBN 9780132744034 and ISBN 0132744031.
With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
Book condition guidelines
New (perfect condition)
Pages are clean and are not marked by notes, highlighting or fold.
Like new (excellent condition)
Pages are clean and are not marked by notes, highlighting or folds.
Very good (good condition)
Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
Acceptable (readable condition)
All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
How do rentals work?
Save up to 90% on the largest selection of textbook rentals in the business. We have the lowest prices - guaranteed.
Choose between standard or expedited shipping to make sure that your textbooks arrive in time for class.
Return for free!
When your books are due, just pack them up and ship them back. And don't worry about shipping - it's absolutely free!