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9780395833988

Marketer A Simulation

Marketer A Simulation
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  • ISBN-13: 9780395833988
  • ISBN: 0395833981
  • Edition: 3
  • Publication Date: 1998
  • Publisher: CENGAGE Learning

AUTHOR

Smith, Jerald R., Golden, Peggy A.

SUMMARY

Comprehensive and easy-to-learn, Marketer: A Simulation, 3/e, is a business simulation game that provides students with a realistic marketing decision-making experience. Students learn the relevance of course principles and see how the various functional areas of business affect each other. Students interact in teams as well as with the software to make decisions and examine outcomes.Smith, Jerald R. is the author of 'Marketer A Simulation', published 1998 under ISBN 9780395833988 and ISBN 0395833981.

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