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Publication Date: 2007
Dibb, Simkin, Dibb, Sally
Market segmentation is a main aspect of effective business strategy. This text reviews the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, and how best to overcome these challenges to success.Dibb is the author of 'Market Segmentation Success', published 2007 under ISBN 9780789029171 and ISBN 0789029170.
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