3625015
9780750643825
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Nigel F. Piercy is the Sir Julian Hodge Professor of Marketing and Strategy, Cardiff Business School, Cardiff UniversityNigel F. Piercy is the author of 'Market-Led Strategic Change, Second Edition: Transforming the process of going to market (Cim Professional)', published 2000 under ISBN 9780750643825 and ISBN 075064382X.
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