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9780130082183

Market-Based Management Strategies for Growing Customer Value and Profitability

Market-Based Management Strategies for Growing Customer Value and Profitability
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  • ISBN-13: 9780130082183
  • ISBN: 013008218X
  • Edition: 3
  • Publication Date: 0000
  • Publisher: Prentice Hall PTR

AUTHOR

Best, Roger J.

SUMMARY

Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value? If so, Market-Based Management, Third Edition, was written with you in mind.Best, Roger J. is the author of 'Market-Based Management Strategies for Growing Customer Value and Profitability', published 0000 under ISBN 9780130082183 and ISBN 013008218X.

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