"There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years--about people being 'our most valuable asset'--has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success. Go figure."Gostick, Adrian is the author of 'Managing With Carrots Using Recognition to Attract and Retain the Best People' with ISBN 9781586850777 and ISBN 1586850776.