1163517

9780072464269

Managing Services Using Technology to Create Value

Managing Services Using Technology to Create Value
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  • ISBN-13: 9780072464269
  • ISBN: 0072464267
  • Publisher: McGraw-Hill School Education Group

AUTHOR

Davis, Mark M., Heineke, Janelle N.

SUMMARY

Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns, such as how services, and the strength of an organization's service operations, is a critical factor to the overall success and competitiveness of the organization The book also demonstrates how the "services" factor is critical as a continuum from one end of the supply chain to the other. Relationships with suppliers, employees within other functional areas of the organization, distributors and¿ultimately¿consumers. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist. This is important, especially considering most students taking this course aspire to and are preparing for managerial positions.positions.Davis, Mark M. is the author of 'Managing Services Using Technology to Create Value' with ISBN 9780072464269 and ISBN 0072464267.

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