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9780029001011

Managing Brand Equity Capitalizing on the Value of a Brand Name

Managing Brand Equity Capitalizing on the Value of a Brand Name
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  • ISBN-13: 9780029001011
  • ISBN: 0029001013
  • Publisher: Simon & Schuster

AUTHOR

Aaker, David A.

SUMMARY

DAVID A. AAKER is the J. Gary Shansby Professor of Marketing Strategy at the University of California at Berkeley. He is the author of over 70 articles and eight books on branding, advertising, and business strategy and is one of the most widely cited authors in the field of marketing today.Aaker, David A. is the author of 'Managing Brand Equity Capitalizing on the Value of a Brand Name' with ISBN 9780029001011 and ISBN 0029001013.

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