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9780789028655

Managing a Public Relations Firm for Growth And Profit

Managing a Public Relations Firm for Growth And Profit
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  • ISBN-13: 9780789028655
  • ISBN: 0789028654
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Haworth Pr Inc

AUTHOR

Croft, A. C.

SUMMARY

This second edition is full of creative tips, instructions, philosophies, theories and guidance . It demonstrates how to market a PR firm to attract and hold the right clientele and how to manage a PR firm in a productive and profitable manner.Croft, A. C. is the author of 'Managing a Public Relations Firm for Growth And Profit ', published 2006 under ISBN 9780789028655 and ISBN 0789028654.

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