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9781405160476

Managerial Economics
Managerial Economics
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  • ISBN-13: 9781405160476
  • ISBN: 1405160470
  • Edition: 3
  • Publication Date:
  • Publisher: Blackwell Pub

AUTHOR

SUMMARY

This highly readable, non-technical introduction to theessential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor. Written for managers rather than economists New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more Uses mathematics only where necessary Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor's Manual, and answers to discussion questions A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructorsPng, Ivan is the author of 'Managerial Economics ', published 2007 under ISBN 9781405160476 and ISBN 1405160470.

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