Garrison/Noreen has been- and still is- the market-leading text in managerial accounting, having educated close to 2 million students since its inception. In short, "Garrison is the Guide" in Managerial Accounting. The lighthouse on the cover symbolizes that for this difficult course, Garrison's comprehensive but manageable coverage, author-written supplements, and peerless end-of-chapter material makes it a safe and dependable choice for instructors and students alike. The loyalty and following it has achieved is due to the authors unwavering commitment to three simple principles: relevance, balance, and clarity. Relevance- Every effort has been made to help students relate the concepts in this book to decisions made by working managers. The Managerial Accounting in Action segments within the chapters help students apply concepts to real world problems.Balance- Garrison mixes its coverage to include a variety of both service and manufacturing organizations- this includes new coverage of e-commerce and e-tailers. Service examples have been expanded in this new edition and these are marked with a "S" icon in the margins.Clarity- The entire supplements package has been written by the author team to insure that students and professors will work with clear, well-written supplements that employ consistent terminology.Eric W., Phd Noreen is the author of 'Managerial Accounting, 10th Edition', published 2002 under ISBN 9780072528787 and ISBN 0072528788.