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9780677058504

Management Principles and Practice A Cybernetic Analysis

Management Principles and Practice A Cybernetic Analysis
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  • ISBN-13: 9780677058504
  • ISBN: 0677058500
  • Publisher: Routledge

AUTHOR

Strank, R. H.

SUMMARY

"This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy." "Overall, this book shows the range and impact of Professor Rogers' work in communication science, marketing, organizational change, sociology, and social psychology. Alongside personal narratives and memories of their interactions with Rogers, the contributors provide 'state-of-the-field' reviews, illustrating implications for practice."--BOOK JACKET.Strank, R. H. is the author of 'Management Principles and Practice A Cybernetic Analysis' with ISBN 9780677058504 and ISBN 0677058500.

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