Management of Electronic Media with Infortrac

MANAGEMENT OF ELECTRONIC MEDIA takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.Albarran, Alan B. is the author of 'Management of Electronic Media with Infortrac ', published 2005 under ISBN 9780534563998 and ISBN 0534563996.