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9780803917477

Magnitude Scaling Quantitative Measurement of Opinions

Magnitude Scaling Quantitative Measurement of Opinions
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Product details

  • ISBN-13: 9780803917477
  • ISBN: 0803917473
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Lodge, Milton

SUMMARY

Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.Lodge, Milton is the author of 'Magnitude Scaling Quantitative Measurement of Opinions' with ISBN 9780803917477 and ISBN 0803917473.

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