1145664

9780470847756

M-Profits Making Money from 3G Services

M-Profits Making Money from 3G Services
$36.64
$3.95 Shipping
List Price
$105.00
Discount
65% Off
You Save
$68.36

  • Condition: New
  • Provider: Ergodebooks Contact
  • Provider Rating:
    81%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780470847756
  • ISBN: 0470847751
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Ahonen, Tomi T.

SUMMARY

The money side of mobile services ..... If you need to know all about the business aspects of new wireless services in 3G/UMTS then this is the book for you! It illustrates the revenues, profits and revenue-sharing involved in topics such as m-Commerce, multimedia messaging, mobile advertising, m-Banking, telematics, location based services, B2B, B2C and B2E business services, CRM and ERP business systems, music, gaming, information, entertainment, etc. m-Profits explains new mobile service phenomena such as micropayments and reachability. With comparisons to the PC and PDA world, m-Profits covers 2G, 2.5G, 3G and 4G cellular, and technologies such as W-LAN (WiFi) and Bluetooth. This volume contrasts the business impacts to network operators, MVNOs, portals, service providers, application developers, content providers and equipment vendors and includes marketing, tariffing and competitiveness. m-Profits discusses which revenues can be generated, profitably, and how they can be shared and analyses new service propositions, new value systems, new partnerships and new competitive forces that ultimately meet in the 3G environment. This authoritative resource takes the reader on a journey into the near future where a mobile services industry, which started only in 1998, is to reach a Trillion dollars in annual revenues worldwide by 2010. * Discusses the money angle to over 170 new services * Reviews 50 real services from around the world validating concepts in the book * Introduces the 5 M's of how to create value in mobile services * Explains the Money Migration theory on the evolution of telecoms economics * Presents the Hockey Sticks theory of how revenues and costs relate in 3G * Includes over 10 analogies from other industries to help explain new concepts * Contains over 25 context-specific hints to out fox the competition Written for the non-technical reader, with a solid business focus m-Profits reveals why the mobile services opportunity is viable even when the current fixed internet business is suffering. If you are a carrier/operator, application developer, MVNO, content provider, banker, regulator, consultant or educator, and looking to cash in on this Trillion Dollar industry: you must read this book!...........Ahonen, Tomi T. is the author of 'M-Profits Making Money from 3G Services' with ISBN 9780470847756 and ISBN 0470847751.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.