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Publication Date: 2004
In 1976, Kyojiro Hata joined Louis Vuitton to take over the reigns of a brand which, at that time, lacked an identity and was little developed. In a few short years, he turned it into the most sought after brand in Japan, and gave Louis Vuitton a new breath of energy. At the same time, he created a new business model that has come to be used by many other brands wanting to enter the Japanese market. On the occasion of the 150th anniversary of the famous brand, Kyoijiro Hata explains for the first time the brilliant and visionary process that guided him in this exemplary success.Hata, Kyojiro is the author of 'Louis Vuitton Japan The Building Of Luxury', published 2004 under ISBN 9782843236181 and ISBN 2843236185.