Lightning in a Bottle

Improve new-product success from 1 in 10 to 1 in 2! David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Dole, Viacom, Sony and Einstein Bagels. In this groundbreaking book, they expose everything wrong with the way modern businesses create products, explain why focus groups don't work for new products, how market segmentation is often a sham, and why brainstorming is not effective in creating great new products. The solution? Minter and Reid's simple 7-step Idea Engineering system-one that improves new-product success rates from the standard 1 in 10 to 1 in 2 or better. It has been proven time and time again, and it will work for your business. Lightning in a Bottle is the new, must-have system for business leaders. It's simple, it's brilliant and it works. Praise for Lightning in a Bottle ?Once you have caught Lightning in a Bottle, you will never look at ?new ideas? the same way again. David Minter and Mike Reid have developed a model with the potential to create immediate value for your company or organization.' -H. Wayne Huizenga, founder and former chairman, AutoNation; founder and former chairman and CEO, Blockbuster; founder and former chairman, Waste Management; owner, Miami Dolphins ?Lightning in a Bottle exposes why so few new products and services succeed in the marketplace, and what to do about it. It's not fancy or complicated-it just works.' -George Dean Johnson, Jr., co-founder and former CEO, Extended Stay AmericaMinter, David is the author of 'Lightning in a Bottle ', published 2007 under ISBN 9781402210327 and ISBN 1402210329.