Licensing Desk Book

This invaluable resource answers virtually any question on licensing. it gives you detailed coverage of the issues and considerations that arise during the licensing process. it explains the roles of the licensor/property owner, The licensee/manufacturer, And The licensing agent so that a licensing program can be developed which is beneficial for all the parties. it offers astute business and legal discussion - with real-world examples to illustrate theories and concepts - on essential topics including: Ensuring that the licensor owns or controls the use of the property, and that use of the property by a licensee will not infringe on the rights of third parties Securing the appropriate intellectual property protection For The licensable property Determining whether to seek the assistance of a licensing agent Negotiating, drafting and executing the important definitions and terms in license agreements Administering the licensing program and protecting the organization's financial interests Establishing royalty rates by valuing patents, technology, and merchandising and corporate brand licensing Canceling licensing agreements and much more Always Current Licensing Desk Book is completely up-to-date. But to make sure you're always abreast of the latest legal developments, you will automatically receive -- risk-free with no obligation to purchase -- updates and/ or new editions. You will be billed separately at the then-current price. Upon receipt, you will have 30 days to purchase or return. Of course, you may cancel this automatic supplementation program at any time simply by notifying Aspen Publishers in writing.Battersby, Gregory J. is the author of 'Licensing Desk Book' with ISBN 9780735505674 and ISBN 0735505675.