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Publication Date: 2002
Publisher: McGraw-Hill Create (TM)
Lumsdaine, Edward, Binks, Martin
Part 1: Understanding Creativity and Entrepreneurship Chapter 1: Personal Motivation Chapter 2: Understanding Creativity and Entrepreneurship Chapter 3: The Herrmann Thinking Styles Model Chapter 4: The Creative Problem Solving Model Chapter 5: The Pugh Method Part 2: Application: How to Be a Creative Entrepreneur Chapter 6: Finding a Problem to Solve Chapter 7: Idea Generation and Patent Protection Chapter 8: Developing a "Best" Solution Chapter 9: Decisions on Product and Business Format Chapter 10: Starting Your Creative Enterprise List of Figures List of Tables List of ActivitiesLumsdaine, Edward is the author of 'Keep On Moving! Entrepreneurial Creativity and Problem Solving', published 2002 under ISBN 9780072841534 and ISBN 0072841532.
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