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9781591399278

Juicing the Orange How to Turn Creativity into a Powerful Business Advantage

Juicing the Orange How to Turn Creativity into a Powerful Business Advantage
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  • ISBN-13: 9781591399278
  • ISBN: 1591399270
  • Edition: 1
  • Publication Date: 2006
  • Publisher: Perseus Distribution Services

AUTHOR

Fallon, Pat, Senn, Fred

SUMMARY

Pat Fallon is not the first ad man to say 'the measure of an advertising campaign's success is not whether it wins awards but whether it increases the client's bottom-line'. Using a selection of ad stories, this text explains how to find the insight that leads to a results-driven creative solution.Fallon, Pat is the author of 'Juicing the Orange How to Turn Creativity into a Powerful Business Advantage', published 2006 under ISBN 9781591399278 and ISBN 1591399270.

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