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1033892

9781861525352

Japanese Distribution Strategy Changes and Innovations

Japanese Distribution Strategy Changes and Innovations

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Product details

  • ISBN-13: 9781861525352
  • ISBN: 1861525354
  • Edition: 1
  • Publication Date: 1999
  • Publisher: Cengage Learning

AUTHOR

Czinkota, Michael R., Kotabe, Masaaki

SUMMARY

Highlighting the complexity of the Japanese distribution system from a variety of perspectives (Japan, the United States and Europe), this text emphasises the business, policy, and research aspects.Czinkota, Michael R. is the author of 'Japanese Distribution Strategy Changes and Innovations', published 1999 under ISBN 9781861525352 and ISBN 1861525354.

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