Invisible Touch The Four Keys to Modern Marketing

Service businesses sell something that cannot be seen or heard. They offer an experience -- & to make that experience truly exceptional they must first understand people & how to satisfy them. Here is a treasury of quick, practical, & entertaining strategies. Applying the study of human nature to the real world of business, it will open your eyes to this crucial branch of marketing with four key concepts: price, brand, packaging, & relationships. There are unforgettable & often surprising examples -- from the regrowth of a bitten Apple to Camden Yards' grand-slam facelift, to the three eternal lessons of a 20-year-old coffee commercial. Shows you how to market a service &, most important, how to keep happy, loyal clients with you forever.ÓBeckwith, Harry is the author of 'Invisible Touch The Four Keys to Modern Marketing', published 2000 under ISBN 9780756783723 and ISBN 0756783720.