Covering the same topics found in more advanced-level texts, Investments incorporates minimal math and is much more student-friendly, resulting in an increased excitement for and understanding of the basic investment course material. It is the text of choice for the College of Financial Planning. It includes a strong focus on the individual financial planner and features a ?Financial Advisor's Investment Case? at the end of each chapter. These short cases illustrate how text material applies to real investment decisions. Financial calculators are introduced and utilized throughout the text with explanations employing both interest tables and the calculator. It is also ideal for non-majors courses.Herbert B. Mayo is the author of 'Investments: An Introduction (with Thomson ONE - Business School Edition)', published 2005 under ISBN 9780324289169 and ISBN 0324289162.