Covering all the latest trends, challenges, and opportunities in the hospitality industry, all in a thoroughly revised edition of a landmark text Students preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, Internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. The Seventh Edition of Introduction to the Hospitality Industry gives students the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Written in a clear, accessible style and richly illustrated, the text offers a comprehensive and engaging introduction to the field, including: Case histories highlighting examples from today's hospitality organizations and associations The latest trends in lodging, emphasizing new electronic distribution channels Expanded coverage of franchising, gaming, and spas New examples of the use of technology, including profiles of leading companies and the latest technology usage statistics Exploration of the significant changes that have taken place in hospitality and tourism in the post-9/11 world New and revised Internet exercises to familiarize students with Internet usage in today's hospitality industry Upon successful completion of this text, readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.Powers, Tom is the author of 'Introduction to the Hospitality Industry', published 2008 under ISBN 9780471782766 and ISBN 0471782769.