An Introduction to Rhetorical Communicationoffers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process.An Introduction to Rhetorical Communicationprovides students a solid grounding in the rhetorical tradition and the basis for developing effective messages.New and Enduring Features Thechapter on Ethos has been completely revisedand updated with the most current research. The chapter in the new edition now recognizes and includes more references that the classical concept of ethos was more than just "source credibility." The new edition has been thoroughly updated withnew and revised examples. The text has been updated to includenew discussions that reflect current researchfindings. Discusses Contains discussions offour classical rhetorical canons: invention, disposition, style and delivery. Includesa full chapter on culture and diversity, which focuses on how the changing world raises new concern for rhetorical communicators and which emphasizes ethnocentrism using a new self-assessment measure. Discussesthe important ethical choicesthat rhetoricians face. Providessample speechesfor analysis and criticism. Praise forAn Introduction to Rhetorical Criticism"McCroskey offers a solid, time tested, traditional approach to the study of rhetoric. The book offers an impressive distillation of classical rhetoric. . .[and] demonstrates that these principles still work and that they can be taught." Jim Hasenauer, California State University at Northridge"McCroskeyrs"s book necessitates that students raise themselves beyond the level of most texts to that of true college students." J. Kanan Sawyer, University of Texas - AustinMcCroskey, James C. is the author of 'Introduction to Rhetorical Communication ', published 2005 under ISBN 9780205453511 and ISBN 0205453511.