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Publication Date: 2006
Publisher: McGraw-Hill Higher Education
Baran, Stanley J.
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!Baran, Stanley J. is the author of 'Introduction to Mass Communication Media Literacy And Culture With Powerweb And Dvd, Media Enhanced Edition', published 2006 under ISBN 9780073281230 and ISBN 0073281239.
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