Introduction to E-Commerce

Preface 1. A Framework for E-Commerce Part I: The Basic Technology of the Internet and the Web 2. Introduction to the Web and Internet 3. The Basics of Doing Business on the Internet 4. Framing Market Opportunity Part II: Strategy Formulation for New Economy Firms 5. Business Models 6. Customer Interface 7. Market Communications and Branding 8. Strategy Implementation 9. Metrics Part III: Technology Infrastructure 10. B2B Grows Up 11. Collaborative Commerce Part IV: Capital Infrastructure 12. Early Stage Business and Development: Human and Financial Capital 13. Working with Funders Part V : Media Infrastructure 14. Media Transformation 15. The Future of Media Usage Part VI: Public Policy and Structure 16. Public Policy: Regulation 17. Internet and Society Appendix: Sample Business Plan: Widget WondersRayport, Jeffrey is the author of 'Introduction to E-Commerce' with ISBN 9780072510249 and ISBN 0072510242.