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9780416745702

Introduction to Communication Studies - John Fiske - Paperback

Introduction to Communication Studies - John Fiske - Paperback
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  • ISBN-13: 9780416745702
  • ISBN: 0416745709
  • Publisher: Routledge

AUTHOR

Fiske, John

SUMMARY

In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.Fiske, John is the author of 'Introduction to Communication Studies - John Fiske - Paperback' with ISBN 9780416745702 and ISBN 0416745709.

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